6.03 Imagery: Styles In our new brand expression, we encourage use of photographs and illustrations. Using imagery that illustrates our brand attributes will reinforce our personality, show the pride we take in meeting our customers’ needs and show our own imagination at work. Photography Where possible, use cut-out versions of photographs on white backgrounds as shown in example 1. You may also use non cut-out photographs, as shown in example 2. Follow the guidelines for size and position of imagery on the grid, and maintain side and top perimeter clear space. Do not use key lines around any photographs. Use color more often than black and white to attract attention and highlight an advertisement or page. Use white backgrounds when possible to communicate an open, contemporary feeling. Illustrations Use illustrations where photography is neither practical nor appropriate, e.g., in technical manuals. Use illustrations to simplify complex directions or content, as shown in example 3. Example 1: Cut-Out Photographs Example 2: Non-Cut-Out Photographs Example 3: Illustrations B2B Print Advertising Version 1.0