10.02 Limited Space: Lock-ups The tagline “imagination at work” and the “imagination at work” campaign are designed to tap into the creative spirit and can-do attitude of GE people. Together we offer technologies and services that make a difference for our customers. This page shows tagline lock-up versions for use in limited space situations. Use these versions only when the standard, one-line version will not fit in the application. Clear space equals 12.5% of the height of Monogram. In each of these examples, the Monogram and tagline appear in a fixed size and position relationship that does not change. You may scale the art up or down, but do not restage, recreate or split up the elements. When using the Monogram with ge.com, do not use the Monogram in the tagline lock-up. If you use the tagline lock- imagination at work up, use ge.com without the Monogram. Note When using the tagline lock-up, do not use the Monogram anywhere else on the same surface or Clear space equals 12.5% of the height of Monogram. application, i.e., the Monogram appears only once, with the tagline, in the lock-up. imagination at work Clear space equals 12.5% of the height of Monogram. Spacing equals 15% of Monogram diameter Spacing equals 15% Monogram Diameter ge.comxxx The x-height of the text “ge.com” The x height of the text (ge.com) is 25% of the height of Monogram. ge.comxis 50% of the height of Monogram. Preferred size (x height equals 25% of the Monogram size) Extreme Case (x height = is 50% of Monogram size) B2B Print Advertising Version 1.0