3.03 Tagline: Markets with Limited Recognition Standard Lock-up: One-Line Version In markets where there is limited recognition of GE, add the brand “GE” to the tagline lock-up, as shown, so that the tagline text reads “GE imagination at work”. Refer to the Advertising Color Migration Strategy matrix on page 4.02 to determine color use in your market. The tagline always GE imagination at work accompanies the Monogram in print advertising. There are two versions of the tagline lockup: the standard, one-line version, and the stacked, two-line version. Use the standard version whenever possible. Use the stacked version only in situations where there is limited space and the one line version will not “fit.” The tagline lock-up always appears in one color, i.e., the Construction: Monogram and tagline lock-up is a fixed relationship. Monogram and tagline text are the same color. Spacing = 15% Monogram Diameter – 0.1275" / 3.25mm Never use the tagline without the Monogram. Minimum Clear Space = 25% In the tagline lock-up, the Monogram and tagline appear in the diameter of the Monogram a fixed size and position relationship that does not change. 0.125" / 5.45mm Artwork for each version of the tagline lock-up is supplied as GE imagination at work Center on x-height an encapsulated postscript file (eps) and can be downloaded in black, white and all the colors of the Advertising palette. Do not change or modify this approved artwork. Tagline 18pt GE Inspira Regular Monogram Size = 0.85" / 21.75mm Stacked Lock-up: Use in limited space situations only. Monogram Size = 0.85" / 21.75mm GE k Spacing = 15% Monogram Diameter Tagline 18pt GE Inspira Regular B2B Print Advertising Version 1.0