6.12 Imagery: Improper Use Don’t use solid color backgrounds. Don’t bleed imagery off the top left corner. Maintain the minimum clear space between the brand architecture components and imagery. Don’t bleed images off the bottom of the page. Maintain the minimum clear space between the tagline lock-up and margins. Don’t mask or create shapes to contain imagery. GE Market Name GE Market Name GE Market Name Solution Platform Solution Platform Solution Platform Don’t position imagery at the bottom of the page. Maintain the minimum clear space between the tagline lock-up and margins. Don’t use an image that it is larger than 50% of the page size. imagination at work imagination at work imagination at work GE Market Name GE Market Name GE Market Name Solution Platform Solution Platform Solution Platform GE imagination at work imagination at work imagination at work B2B Print Advertising Version 1.0