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5.06 Imagery: B2B Type Size Relationships The following pages demonstrate the relationship between the headline, body copy and the fixed elements on the page. The fixed elements are the Monogram and tagline lock-up and the brand architecture components. Headline rules Headlines should never be smaller than twice the point size of the tagline used. Headlines should never be larger than 124 points on US letter or A4 sized pages. This size will scale proportionately for larger or smaller sized pages. Headlines should not be more than three lines at any point size. Body copy rules Body copy should never be smaller than 10 points on US letter or A4 sized pages. This size will scale proportionately for larger or smaller size pages. The maximum size for body copy should be 2 points smaller than the tagline used. Body copy point size should never be larger than that of the tagline used. B2B Print Advertising Version 1.0

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