3.02 Tagline: Proper Use Standard Lock-up: One-Line Version The tagline “imagination at work” always accompanies the Monogram in print advertising. This combination of the Monogram and the tagline is called the tagline lock-up. There are two versions of the tagline lockup: the standard, one-line version, and the stacked, two-line version. Use the imagination at work standard version whenever possible. Use the stacked version only in situations where space is limited and the one line version will not “fit.” The tagline lock-up always appears in one color, i.e., the Monogram and tagline text are the same color. Never use the tagline without the Monogram. Construction: Monogram and tagline lock-up is a fixed relationship. In the tagline lock-up, the Monogram and tagline appear in Spacing = 15% Monogram Diameter – 0.1275" / 3.25mm a fixed size and position relationship that does not change. Minimum Clear Space = 25% Artwork for each version of the tagline lock-up is supplied as the diameter of the Monogram an encapsulated postscript file (eps) and can be downloaded 0.125" / 5.45mm in black, white and all the colors of the Advertising palette. Do not change or modify this approved artwork. imagination at work Center on x-height Tagline 18pt GE Inspira Regular Monogram Size = 0.85" / 21.75mm Stacked Lock-up: Use in limited space situations only. Monogram Size = 0.85" / 21.75mm imagination at workk Spacing = 15% Monogram Diameter Tagline 18pt GE Inspira Regular B2B Print Advertising Version 1.0