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13.24 Grids: Double Page with Gatefold Always position the Monogram and tagline lock-up in the lower left corner. The Monogram and brand architecture components always align to the left side of the grid. 0.45" 0.5125" 0.145" 0.5125" 0.6375" 0.6375" 0.45" Brand Architecture GE Market Name Components Solution Platform Bleed Trim Live Monogram imagination at work x 0.45" 15% diameter Tagline Fold 1 Fold 2 of Monogram B2B Print Advertising Version 1.0 GE Market Name Solution Platform monogram 0.85" imagination at work 18/19

General Electric Brand Book - Page 109 General Electric Brand Book Page 108