11.01 Classifieds/ Yellow Pages: Overview In classified and telephone directory advertisements, immediate recognition and legibility are key considerations, given the typically very dense contents of these publications. It is important to position the advertisement with enough white or “blank” background space so it stands out on a crowded page. Maintain the clear space around the brand architecture components, Monogram and/ or tagline lock-up. The size relationship between the Monogram and brand architecture components should be consistent, even when space is limited. The ideal minimum amount of clear space around the Monogram is equal to 25% of the diameter of the Monogram you use. The minimum size of the Monogram is 0.25"/6.35mm in diameter. When space is extremely limited, use the tagline only if it is legible and does not appear to “crowd” the Monogram. B2B Print Advertising Version 1.0