12.02 Outdoor: Proper Use To create an outdoor billboard advertisement, divide the available area into six horizontal and four vertical sections. Establish an overall margin equal to 18.5% of one horizontal section. The size of the Monogram and tagline lock-up should not be wider than two horizontal sections or one vertical section, as shown below. In outdoor advertising, the point size of the Market name may be up to twice the size of the point size of the tagline. Secondary position if required When possible, position the Market name in the top left Primary position GE Market GE Market corner, unless vendor specifications do not permit that location. In this case, position the Market name in either the top right or bottom right corner. Always position the Monogram tagline lock-up in the lower left corner and set all text in GE Inspira. Monogram and imagination at work GE Market tagline lock-up Margins equal one-sixth of 1 Section 1 2 3 4 5 6 Brand architecture GE Market (Levels 1 and 2 only) 1 Sections imagination at work 2 Sections B2B Print Advertising Version 1.0