3.05 Tagline: Color Use The tagline always prints in 100% of the color you use for the Monogram. Refer to the color migration strategy matrix on page 4.02 to determine appropriate colors for your Market. The artwork for the Monogram and tagline lock-up is fixed, and although it can scale in size, the size and position relationship does not change. Level 1 (GE Brand) and Level 2 (Market) When adding a Level 3 (Solution Platform), When using only Level 1 (GE Brand) and Level 2 (Market), all print in 100% of the color of the Monogram. Level 3 prints in 100% of the color and text prints in 100% of the color you use for the Monogram. Levels 1 and 2 become a 40% tint of the color. When adding Level 3 (Solution Platform), Level 3 text prints in 100% of the color of the Monogram and Levels 1 and 2 GE Market Name GE Market Name (Brand and Market) text print in a 40% tint of that color. Solution Platform Regardless of the number of brand architecture levels shown, the lock-up always prints in 100% of the color of the Monogram. imagination at work imagination at work Monogram and/or tagline always print in 100% of the color. All components align flush left. “Bright” Color Palette (B2B Print Advertising) 40% Tint 40% Tint 40% Tint 40% Tint 40% Tint Pantone: 7455 Pantone: 260 Pantone: 485 Process Cyan Pantone: Black 6 B2B Print Advertising Version 1.0