2.03 Monogram: Improper use We encourage you to become familiar with the correct use of the Monogram. Please note that the new GE brand expression does not permit use of the previous versions GEnius of the Monogram. Therefore, do not use any reverse or dynamic versions of the Monogram (shown here as “Don’ts,” in examples 2 and 3). nius The GE Logo font, created for the previous GE Corporate Identity program, is no longer in use. 1. 2. 3. 4. 1. Don’t use the former 3-D Monogram. It is reserved for Corporate television advertising only. 2. Don’t use the “old” version of the Monogram (reverse). 3. Don’t crop the Monogram. 4. Don’t use GE or the Monogram in words or sentences. 5. Don’t use a black Monogram on a color background. 6. Don’t rotate the Monogram. 7. Don’t reverse the Monogram on any color. 5. 6. 7. 8. 8. Don’t use the Monogram in color on a background color. 9. Don’t reverse the Monogram out of white on a color. type 10. Don’t use the Monogram on a photograph. 11. Don’t superimpose the Monogram over type or imagery. 12. Don’t apply any visual effects to the Monogram in print. 13. Don’t add any movement or effects to the Monogram. 14. Don’t add drop shadows to the Monogram. 15. Don’t create any primary or secondary graphic device 9. 10. 11. 12. that simulates the Monogram. 16. Don’t create a multi-colored version of the Monogram. 17. Don't call the GE Monogram the “meatball.” Call it the “Monogram.” 13. 14. 15. 16. B2B Print Advertising Version 1.0