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13.13 Grid: Tabloid Newspaper New York Times / Wall Street Journal Always position the Monogram and tagline lock-up in the lower left corner. The lock-up and brand architecture components always align to the left side of the grid. Grid Template 3.3" 13" 30.75/31.75pt GE Inspira Regular GE Market Name Solution Platform Live e v i 21" L Monogram 1.45" imagination at work 30.75/31.75pt GE Inspira Regular B2B Print Advertising Version 1.0

General Electric Brand Book - Page 98 General Electric Brand Book Page 97 Page 99