4.03 Color Palette: B2B Print Advertising Our B2B print advertising palette consists of four colors not including black. Refer to the Color Migration Strategy matrix on page 4.02 to determine color use in your market. White is also an integral part of our visual communications and provides a background for our color family and imagery. You may also specify Pantone Black 6 for newspaper or one-color black applications. Refer to the Online Advertising guidelines for information and direction on using color in other advertising applications. “Bright” Color Palette (B2B Print Advertising) Pantone: 7455 Pantone: 260 Pantone: 485 Process Cyan Pantone: Black 6 B2B Print Advertising Version 1.0