4.01 Color Palette: White Space White space White backgrounds and visual open “space” play an integral role in our visual communications. White enhances the crisp presentation of the Monogram. White is the clear canvas against which our lively colors glow and text and imagery stand out. White imparts a clean, inviting and contemporary visual sensibility to our print, electronic and dimensional applications. Historically, GE has not used imagery of people in marketing communications. In our new brand expression, we celebrate individual achievement and show our customers using our products and services. White provides a visual stage for presenting a new and humanistic dimension of our Corporate personality. We encourage our creative teams to incorporate white backgrounds and highlights liberally throughout our visual communications. B2B Print Advertising Version 1.0