3.01 Tagline: Overview The “imagination at work” tagline and campaign symbolize the creative spirit and can-do attitude of GE people. Together we offer technologies and services that make a difference for our customers. For GE employees around the world, “imagination at work” is a rallying cry that declares, “What we imagine, we can make happen.” It reflects our curiosity, relentless drive, hard work and willingness to take risks. The tagline always appears with the Monogram in every advertising application in a fixed size and position “lock-up” relationship. In most cases, this lock-up appears in the lower Monogram and Tagline Lock-Up left corner of any application. Note Refer to the Advertising Color Migration Strategy matrix on page 4.02 to determine color use in your market. imagination at work Monogram and Tagline Lock-Up for Markets with Limited Recognition GE imagination at work *Please refer to the matrix on page 4.02 to determine if you are required to include “GE” in your tagline. B2B Print Advertising Version 1.0