5 GLOBALGIVING BRAND GUIDE Primary Logo The GlobalGiving logo is comprised of two elements: the logo icon and the wordmark. The icon has four parts— each representing a person—that come together to form a whole. Its different colors conceptually represent the diversity of our community: the staff, donors, partners, and thousands of organizations we support. The logo’s wordmark is a fully customized font and is completely unique to us. It has mild serifs that give it a structured, classic, sophisticated feel. Their rounded edges soften the font and make it friendly and accessible, just like GlobalGiving. This horizontal version of our logo is preferred for most applications. For dark backgrounds LOGOS Use only when small