6 GLOBALGIVING BRAND GUIDE Secondary Logo The stacked lock-up of our logo can be used when the main logo does not fit comfortably in the allotted space or cannot be clearly represented—like in vertical applications. Our one-color logo, both horizontal and vertical, should be used very selectively and only when small (not on large posters or where it is the main element on the page). It should only be used when the full-color logo doesn’t work well, like when placed over a photo. LOGOS Use only when small For dark backgrounds