10 GLOBALGIVING BRAND GUIDE Orange 717U # F08B1D Dark Orange 718U #E37F1C Light Orange # F8C087 Darkest Cool Gray # 293541 Lighter Cool Gray # C4C7CA Dark Cool Gray # 32404E Lightest Cool Gray # EBEEEE Cool Gray # 3E4B59 Light Cool Gray # 7D848A Dark Blue #5405U #457389 Light Blue # 80A1B6 Dark Plum # 4C2432 Plum # 683043 Darkest Warm Gray # 3E3C39 Warm Gray # 867F75 Dark Warm Gray # 5B564C Light Warm Gray # C1BAB0 Dark Green 384U # 9FA617 Light Green # D4D88D Dark Red #97341B Red #C54626 Dark Yellow 110U # E3B430 Light Yellow # FFE693 Green 383U # B2BB1E Blue 5415U # 5D87A1 Yellow 116U # FFD200 Our Palette Clean, natural, organic colors make up GlobalGiving’s primary four color palette. Orange Used sparingly to emphasize calls- to-action, important text, or website buttons. Mostly used for donor content. Blue Used for content like “learn more” buttons or hyperlinks. Mostly used for corporate partner or company content. Green Used for content related to growth or money. Mostly used for nonprofit partner content. Red Used sparingly for alerting the user of an error. Mostly reserved for disaster content. When combining colors, secondary colors should be used only when accompanied by one or more colors from the primary palette. COLORS Primary Palette Secondary Palette