DD AA IIGG NN II AA TT LL AA MM LL EE DD YY II AA TT EE II VV EE NN TT SS CC CC PPRROOGGRRAAMMMMAATTIICC SS RR EE MMAANNDD GGEENNEERRAATTIIOONN AA DDEE TT SS II NN OO II TT AA LL EE RR VV CC II LL BB UU PP EE SS LL OO OO TT ++ SS EE MM AA GG IGIGNINITTIONION POINTPOINT OOBB SSTT AAMM EEKKRR GGNNIITT TTUUAA IITTAAMMOO EE NNOO WE HAVE IGNITION LL TM The gyro Ignition Process is gyro’s unique global strategic process. It is about building II EETTNNII strategy around human relevance. BB LLAANNRR OO MM MMOOCC First, we frame the challenge. How can we make the product or service matter to people in CC//SSMM MM RR UUTTLLUU ways that change behaviour? CC RR EERR Next, we investigate. We look for the place where the product truth and deep customer AA// GGNN NNAAHHCC insight collide. RR IITT LLEENN VV EEKK VVIITTCCAA RRAAMM NNOOIITTAA The leap forward happens when we translate our thinking into a humanly relevant idea, something capable of reaching people, involving them, making them feel something. TTNNEETTNNOOCC THAT’S THE IGNITION POINT This is the very first spark in a chain reaction of creative thinking. What follows involves every corner of our company. We orchestrate by using the full power of analytics through gyro:precision to identify and optimise each possible touchpoint within the ecosystem. This process allows us to ignite change in ways that are specifically geared to business-to- business. It’s how we navigate and amplify all the communication channels at our disposal to help our clients build deeper, stronger relationships with their customers. HOW