WHAT A TIME TO BE ALIVE The bright, new technologies are bringing humans These humanly relevant ideas and experiences can come together as never before. In just one click, we from anywhere and take any form, so we’ve swept away can share our innermost thoughts with a million “creative apartheid” to establish a global powerhouse other minds. with a unique working culture. We can swap pictures of kittens. We can bring down These times demand an agency with unconventional governments. DNA. We are hundreds of creative minds strong – influencers, curators, editors, thinkers, inventors We should feel like gods. and producers, spread across continents, acting as one. But somehow we don’t. Together, we can deliver communication for the world we live in now. To the power of data, we can add the Because mostly what we feel is numb. spark of human meaning. We can lead businesses out of the age of reason and into the age of feeling. It seems we’ve switched on something that can’t be switched off. The current of information is endless Feeling is there in every choice humans make, whether now; it knows where we work, and it follows us home. we’re buying laptops or signing million-dollar contracts. It bombards us with multichannel assaults on our time and attention, and the more it continues, the more Ideas that ignite feelings are ideas that ignite desensitised we become. business decisions. And our right to exist as a company depends on our ability to find those ideas – So the big question is this: In a world made numb by on every project we’re given, every day we come digital noise, what can any business or brand do to to work. make itself relevant again? We will never be afraid to do whatever it takes to It is the question gyro was born to answer. We have make businesses and brands matter to people again. the data-driven power to reach people with ever more precision, but we’ve always known that getting to the WE ARE GYRO. right place at the right time is just half the journey. A WORLD ALIVE WITH The only way to truly reach people is with work that CONNECTIVITY IS BECOMING NUMB adds feeling to precision. TO BUSINESSES AND BRANDS. WHY WHY