HANDSHAKE BRAND GUIDELINES 2021 57 Iconography The Handshake icon style is simple and geometric in form, and uses a hard-edge shadow offset to give the icons an extra pop of personality. Handshake icons are always one color plus the dark outline and shadow color. Additionally, these assets must be similar in size and visual complexity. Icons can be used alone to emphasize a single idea, or in sets to express several different value propositions. ICON SYSTEM ▶