HANDSHAKE BRAND GUIDELINES 2021 54 Photography Photography is used to personify Handshake and make our brand experience relatable. With the ability to express nuance and sentiment in a single image, photography has the widest range of applications within our brand. Photos are ideal for use at a larger scale and are preferred for external- facing communications. WHEN TO USE PHOTOGRAPHY ▶ ADVERTISING & MARKETING PHOTOS ARE IDEAL FOR SHOWING AND APPEALING TO OUR AUDIENCE REPORTS AND GUIDES PHOTOGRAPHY BALANCES OUT TEXT AND INFORMATION TO PROVIDE PAGE RHYTHM WEBSITE PHOTOGRAPHY IS INVITING AND INSPIRING TO OUR AUDIENCE SOCIAL PHOTOGRAPHY IS USED TO SHOWCASE OUR AUDIENCE EMAIL PHOTOGRAPHY CAN BE USED FOR HEADERS TO EXPRESS AN IDEA OR SENTIMENT PRESENTATIONS PHOTOGRAPHY CAN COMPLEMENT A BIG IDEA