PHOTOGRAPHY AND VIDEO GUIDELINES SPECIFIC GUIDELINES FOR STILL OR VIDEO FOOTAGE USING RIDERS The Harley-Davidson® motorcycle is one of the most recognizable products in the world. It conveys uncluttered • All riders must wear appropriate motorcycle riding simplicity, and an underlying sense of quality and attention ™ attire—preferably MotorClothes apparel—when to detail. Photography of the motorcycle should do no less. seated on or riding the motorcycle. This includes: jeans (preferably with chaps), motorcycle boots, gloves, leather The following photography guidelines are based on one jacket and full or half-face DOT-approved helmets. central theme: to capture the essence of a Harley-Davidson • If the motorcycle is at rest but riders are leaning on motorcycle, photography must show the motorcycle the or positioned near it, each rider must have a helmet, or way a rider loves to see it. a helmet for each rider must appear in the photo. GENERAL GUIDELINES FOR ALL STILL AND • Avoid using subjects whose size is disproportionate to VIDEO PHOTOGRAPHY the motorcycle featured. • Motorcycles should be stock. This means no aftermarket • The headlamp of the motorcycle must be on if the vehicle parts or accessories are permitted. Genuine Motor is running or in motion. Accessories and Genuine Motor Parts can be used only • Riders seated on the motorcycle must face forward. with prior approval from Harley-Davidson. • The preferred side of the motorcycle for profiles is the ALWAYS BE AWARE OF THE FOLLOWING: right side. • No illegal or unsafe parts can be shown on the motorcycle. • When the motorcycle is parked on its kickstand, it should • No identifiable competitive clothing or accessories can rest to the left as it would naturally. Do not break the wheel be shown on riders. of the motorcycle to the right. • No motorcycle gang implications should be made. • When the motorcycle is shot directly from the side and • No gang-related “activities” should be made or implied. propped up (not leaning on its kickstand), the handlebars should be adjusted to follow the line of the front forks. • No stunts such as wheelies, burnouts or doughnuts The mirrors should be adjusted so that they are vertical are allowed. and directly in line with each other. • No alcoholic beverages may appear in photos. • Avoid drastic camera angles or camera angles below air cleaner level. COPYRIGHT IN PRINTED MATERIALS AND • The camera’s point-of-view should stay centered, focusing VISUAL IMAGES on the styling and balance of the whole motorcycle, rather The Motor Company has made images of motorcycle than on parts that would detract from it. product to which it owns unlimited copyrights, available on • Never photograph the bike from below, or show the the Dealer Ad Planner CD-ROM and h-dnet. Photographs underside of any part of the bike. The underside of the and other illustrations from Company promotional materials fenders, air cleaner cover, gas tank and chassis were ™ (including motorcycle, Genuine MotorClothes Apparel and not designed to be seen by riders. Collectibles, and Genuine Motor Parts & Accessories catalogs; • Motorcycles should have actual license plates in their service manuals; and the Harley-Davidson® Web site) may not plate holders when shown in operation. be reproduced (either through downloading or scanning) without the prior written consent of the Motor Company. Harley-Davidson reserves the right to withhold such consent with regard to any copyrighted imagery. It is sometimes the case that the Company does not own all of the copyrights, or owns only limited copyrights, for the images contained in its marketing materials. Please contact the H-D Marketing Communications department at 414.343.7252 to inquire about requesting copyrighted materials.