TABLE OF CONTENTS 3 PROTECTING OUR BRANDS 4 HARLEY-DAVIDSON VISUAL IDENTITY Bar & Shield Logo “MotorClothesAmerican Legend”Logo Genuine Motor Parts and Accessories Logos Screamin’ Eagle® Logo Harley Owners Group® Logos Color Typography 10 PHOTOGRAPHY AND VIDEO GUIDELINES 11 TRADEMARK USAGE How to Use Our Trademarks Authorized Dealer Rights 13 GENERAL INTERNET GUIDELINES Internet Guidelines Internet Promotion CONTACT INFORMATION Should you have any questions about using Harley- Davidson logos and trademarks—or just need some clarification—please refer to h-dnet.com or contact the following offices: H-D Michigan, Trademark Inquiries 734.665.9243 H-D Marketing Communications, General Brand or Visual Identity Guidelines Inquiries 414.343.7252 Information herein regarding the use of Federal Trademark Symbols relates to the U.S. and Canada only, and should not be applied to other markets.