STAGING An area of isolation, based on 3x the height of the “H” in “Harley-Davidson” allows the logo to command visual attention. No typography or design element may be placed within this area. This staging also applies to the Screamin’ Eagle® logo. FEDERAL TRADEMARK SYMBOL DISPLAY (U.S.ONLY) The primary placement of the ™ for the Genuine Motor Accessories logo is outside of the logo, and centered below the “R” in “Accessories,” so that it is legible and noticeable. The primary placement of the ™ for the Genuine Motor Parts logo is outside of the logo, and centered below the “T” in “Parts,” so that it is legible and noticeable. AUTHORIZATION As an authorized user, you have access to Harley-Davidson artwork provided on the Dealer Ad Planner CD-Rom and h-dnet. You can obtain these materials through your contact at the Harley-Davidson Motor Company. COLORS ON DARK BACKGROUNDS IMPROPER USAGE Do not make alterations to, or substitutions for the words and/or colors contained within the Genuine Motor Accessories or Genuine Motor Parts logos. Use the artwork and colors provided in these guidelines. The Genuine Motor Parts and Genuine Motor Special artwork, consisting of the logo Accessories logo colors are Black, Pantone® framed in white, is used whenever the logo ® 877 Silver, and Pantone 159 (Motor Orange). is placed on a dark background. When necessary, a tint of 50% Black (as shown ® above) may be used instead of Pantone 877. Never apply the Parts and Accessories logo to visually competitive backgrounds and avoid confining them within a shape. ® The color version of the Screamin’ Eagle It is important that the correct artwork ® logo uses Pantone 165 Orange and Black. is used for light and dark backgrounds to ensure visibility. ® When the size of the Screamin’ Eagle logo is reduced to the point where the type in the Bar & Shield is illegible, the version with the Bar & Shield outline should be used.
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