HOWWEUSETHEGLOBAL ARC The Global Arc is a core component of our visual style. It serves as a Schematic examples (U.S. Standard-8.5" x 11") illustrating permissible structural organizer for our graphic layouts, defining the size and range of placing the Global Arc on literature covers. scale of the primary image area in our advertising and the covers of 1.0" our literature. The image area is always above the Global Arc, never below it. No headlines or copy should appear in the image area. 4.5" Image Area 6.0" For flexibility in application, the Global Arc can move within a limited 7.5" range on its vertical axis. A minimum and a maximum position has been established as shown in the illustration here. Although the Global Arc may move vertically, it may not be altered or cropped. For brochures, the only copy allowed below the Global Arc is the pri- Lowest placement Preferred placement Highest placement mary/secondary headline copy. 16