HOWWECREATE LITERATURE COVERS INTHE HONEYWELLSTYLE Cover Color Options As demonstrated in the following examples, there are 3 acceptable color options. White, Black and Light Gray. For all cover options the upper band must match the color of the lower panel. When determining which of the three colors to use, follow this basic, but subjective guide. Use a background color that emphasizes the primary image. For example a very light photo should be placed on a black background and conversely a very dark image should be placed on either a Light Gray or White background. If the image is of neutral value, then use a background color that most effectively com- pliments the image. If you are doing multiple brochures that revolve around the same product or service line, using the same background color for all helps them look more unified. This approach should be implemented whenever possible. Honeywell logotype The logotype is always Honeywell Red (Pantone 485C). Size of logotype is 1.5" in width. 32