HotSpot Therapeutics Case Study
Hotspot Therapeutics Case Study How RELAYTO helped the pre-IPO biotechnology company HotSpot Therapeutics transform their IR Communications Strategy resulting in a successful Series C funding raise of $100M.
CHALLENGE Static Content Stifles Investment Interest HotSpot Therapeutics, a biotech leader, needed a fresh approach for their Series C fundraising. Traditional static PDFs (overview presentation decks, posters, memos, statements, reports, agreements and publications) and attempts at due diligence data rooms failed to capture investor attention, tell a comprehensive story, and lacked data on viewer engagement. Those content assets were: Uninspiring Data-Blind Story-Starved Static content didn't Static Content offered no The company's narratives provide differentiation effective way to track weren’t presented in a and meaningful dialogue. investor interest, often compelling, without access & version evidence-driven way. control.
SOLUTION Dynamic Content Ignites Investor Engagement Using evidence-driven experiences and content hubs (“data rooms”) built with the RELAYTO content experience platform, HotSpot Therapeutics transformed their IR Communications Strategy by: Creating Secured Relying on Actionable Delivering Compelling Experiences & Dynamic Narratives Insights Data Rooms Each selected investor RELAYTO analytics received personalized Secured experiences and revealed how investors vignettes, always up-to-date dynamic data rooms interacted with HotSpot’s highlighting HotSpot's vision, captivated investors content. As a result, progress, and potential. encouraging active strategic IR content was participation. optimized over time.
RESULTS Differentiating Communications Leads to a $100 Million Win RELAYTO helped HotSpot raise $100M from over 5 venture capital investment firms. HotSpot has since relied on RELAYTO for its Business Development and Partnership efforts. 169 Hours 10,000+ Views 2,000+ Views of prolonged Deep showing Elevated on Personalized VC Dives Engagement Investor Focused Content Investors spent a total of RELAYTO’s effectiveness was Sustained investor focus was 169 hours exploring exemplified with over 10k highlighted by over 2,000 RELAYTO-powered views of RELAYTO-powered views on dedicated dynamic experiences and experiences during HotSpot’s IR hubs. dedicated IR hubs with Series C funding round. due diligence materials.
“HotSpot’s use of RELAYTO started by successfully transforming our investor decks into interactive experiences. That led to HotSpot using RELAYTO for building focused IR due diligence data rooms (or content hubs) including those decks and also, evidence-driven overview presentations and documents, study protocols and target validations. These experiences and content hubs were instrumental in us closing a $100M Series C Financing Round which involved over a handful of different VC firms over several months. We have since used RELAYTO for expanding HotSpot’s Business Development and Partnership initiatives involving scientific and investor conferences where evidence-driven digital communications are critical.” Jonathan Montagu Co-Founder and CEO of Hotspot Therapeutics
CONCLUSION The Impact of RELAYTO-powered Digital Communications HotSpot's successful $100 million Series C raise exemplifies the impact of RELAYTO-powered digital communications.