BEYOND HTA/MARKET ACCESS Post-COVID-19 World Requires Better Digital Experience for… Payer, Healthcare Provider and Patient Post-COVID Essentials Higher focus on sophisticated digital engagement methods Standardized • to communicate complex scientific topics & build HTA/Market relationships Access New Brands • to launch new & complex products Launch & Indications • to play equal part in digital-F2F hybrid engagement Excellence Graham Lewis VP, Global Pharma Strategy, IQVIA May 2020 Patient Communications HTA Payer Single Brand Market Communications or Indication Healthcare Provider Communications Access Hub External Internal