IMPROVE outcomes, patient experience, clinician experience, payer experience, revenue per launch REDUCE total cost of care, time to launch, cost per launch Patient Outcomes & Market Access, Real World Evidence Pricing & Reimbursement Engage, communicate, and Time saved by Market Access / Price / collaborate effectively with customers Reimbursement team spent in and internal partners preparing Payer agreements Next Generation Contracting Model Increased bargaining power when Shared product knowledge, Speed, communicating value to Payers Improved coordination, will make life easier for affiliates and product teams