Revenues by pricing model Hybrid shows a large increase compared to other years  62% of FY 2017 revenues were priced on a performance basis, down slightly from the 64% reported in FY 2016.  34% of FY 2017 revenues were priced on a cost per thousand (CPM) or impression basis, down slightly from the 35% reported in FY 2016.  4% of FY 2017 revenues were priced on a hybrid basis, an impressive gain from the 1% reported in FY 2016. PwC | IAB internet advertising revenue report 17