Social media’s share of the pie increased Social media continues to capture a greater piece of the market Social media advertising revenue growth continued in 2017, growing 36% from the prior year to $22.2 billion. Social media now represents 25.2% of overall revenue. Over the past 5 years Social Media growth has had a CAGR of 50.1%resulting in a significant increased share of overall revenues – going from 8.0% to more than 25% in just six years. PwC | IAB internet advertising revenue report 15