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Mobile overtakes desktop in digital video In FY 17, mobile video revenue surpasses desktop video revenue for the first time  Total digital video, including mobile and desktop,  Digital video continued to serve as the key growth rose to $11.9 billion in FY 2017, up 33% from $8.9 driver in mobile and desktop in FY 2017, billion in FY 2016. increasing 54% and 16% over FY 2016,  Growth of digital video on smartphones and tablets respectively. continued, reaching $6.2 billion in FY 2017, a 53.5% rise from FY 2016. *Certain prior year amounts have been reclassified based on new findings: ($millions) As originally reported As revised Video $9,054 $8,926 PwC | IAB internet advertising revenue report 14

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