Mobile overtakes desktop in digital video In FY 17, mobile video revenue surpasses desktop video revenue for the first time Total digital video, including mobile and desktop, Digital video continued to serve as the key growth rose to $11.9 billion in FY 2017, up 33% from $8.9 driver in mobile and desktop in FY 2017, billion in FY 2016. increasing 54% and 16% over FY 2016, Growth of digital video on smartphones and tablets respectively. continued, reaching $6.2 billion in FY 2017, a 53.5% rise from FY 2016. *Certain prior year amounts have been reclassified based on new findings: ($millions) As originally reported As revised Video $9,054 $8,926 PwC | IAB internet advertising revenue report 14
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