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Impromptu: Amplifying Our Humanity Through AI At the same time, I can easily imagine how tools like GPT-4 could amplify human salespeople. Great salespeople take the time to deeply understand their potential buyer and, ideally, can customize a sales presentation to address their specific needs and make it easy for the buyer to visualize success. Let’s see what GPT-4 thinks. Reid: How will the adoption of AI tools transform the profession of sales? Please address the key activities in the sales funnel, such as prospecting, qualifying leads, presenting to the buyer, closing the deal, and helping customers succeed. GPT-4: The adoption of AI tools has the potential to transform the profession of sales in a number of ways. Firstly, AI-driven automation of sales processes can dramatically increase sales productivity and efficiency. AI-powered tools can help sales reps easily identify potential leads, qualify them, and prioritize them based on the likelihood of successful sales outcomes. AI-driven automation can also help sales reps quickly create com- pelling presentations tailored to their customer’s needs and preferences. In addition, AI-driven customer insights can be used to better understand customer behaviors, needs, and preferences to inform better sales strategies and tactics. AI-driven customer insights can also be used to person- alize sales pitches and better target customer segments. Finally, AI-driven tools can help sales reps close deals more quickly and effectively by providing timely insights into customer sentiment and helping sales reps identify the best time to reach out and close the deal. AI-driven tools can also help sales reps provide post-sale customer success by helping them anticipate customer needs and proactively reach out with helpful solutions. 122

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