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GPT-4 In My Own Work Reid: Write an essay of no less than 200 words that explains using specific examples how the Kenyan startup M-Kopa successfully applied the core ideas of Blitzscaling to their business, including prioritizing speed over efficiency to win a valuable winner-take- most market. GPT-4: The Kenyan startup M-Kopa successfully applied the core ideas of Blitzscaling to their business in order to win a valuable winner-take-most market. The com- pany was able to quickly recognize the potential of solar energy and leverage mobile payment platforms to rapidly scale their business and capture a significant portion of the market. M-Kopa was able to quickly capitalize on the rapidly changing market dynamics in the region by introducing innovative payment plans and services. For example, the company introduced a “pay-as-you-go” system, which allowed customers to pay for solar energy in install- ments. This new system enabled customers to access solar energy at an affordable cost and enabled M-Kopa to rapidly scale their business. In addition, M-Kopa was able to quickly adapt to chang- ing customer needs by introducing new payment options and services. The company was able to leverage existing infrastructure, such as mobile money platforms, to enable customers to pay for solar energy using their phones. This enabled M-Kopa to capture a large share of the market, as customers preferred the convenience of mobile payments. Furthermore, M-Kopa was able to leverage the latest technologies to gain a competitive edge over their rivals. For example, the company was one of the first to adopt the use of artificial intelligence to predict customer needs and improve customer service. This enabled 141

Impromptu by Reid Hoffman with GPT-4 - Page 148 Impromptu by Reid Hoffman with GPT-4 Page 147 Page 149