Creativity critically and creatively with AI, rather than passively or blindly. Fair enough. GPT-4 has articulately stated exactly what we’re here to do: engage critically and creatively. Now, my own belief is that GPTs (and other AIs) will become essential tools for creative work of all kinds, somewhere between highly capable assistants and actual creative part- ners—by which I mean key participants in creating original ideas. Having witnessed the evolution from GPT-3 to GPT-4, I believe this today (early 2023) even more than I did just six months ago—recognizing that we are still quite early in the overall evolution of these technologies. But we shouldn’t approach any new technology passively, and certainly not one this powerful. In the coming months and years, the creative community will engage with LLMs and other forms of AI at a quickly acceler- ating pace—first from curiosity, then, increasingly, from the sort of excitement my musician acquaintance experienced. But there will and should always be skepticism. I for one hope so, as I believe the best way for us to “tune” our relationship with AI is with an enthusiastic yet critical eye. Another friend—this one an experienced TV and magazine writer—has been taking just this approach, with some fascinat- ing and often funny results. He shared one of his early GPT-4 experiments: Hey Reid—here’s one I did just messing around. I tried feeding GPT-4 a very basic scene scenario to see where it went. Gotta say—the actual dialogue GPT-4 wrote? Terrible. No, but really 51