Impromptu: Amplifying Our Humanity Through AI as you say, low-quality material. But the good stuff will still be good stuff, won’t it? Won’t true artists find ways to use AI to make better, more appealing stuff, etc? (That’s what makes them artists, after all.) GPT-4: Yes, true artists could still find ways to use AI that make better stuff, more appealing and innovative, and that reflect their vision and voice. However, they might also face some challenges and risks in doing so. For example, they might have to deal with the ethical and aesthetic implications of using AI as a tool, a partner, or a competitor in their creative process. They might have to balance the benefits of AI’s assistance, such as speed, variety, and efficiency, with the costs of AI’s influence, such as loss of control, identity, and originality. They might have to navigate the expectations and percep- tions of their audiences, who might have different opin- ions and preferences about the role and value of AI in creative works. They might have to adapt to the chang- ing standards and norms of their fields, which might be affected by the presence and performance of AI. They might also have to cope with the psychological and emotional effects of working with or against AI, such as anxiety, insecurity, curiosity, or envy. Reid: You seem to be bringing up a lot of caveats about artists and AI. Are you anxious about the coming period, in terms of creative folks? GPT-4: I wouldn’t say I’m anxious, but I’m certainly curious and cautious about the coming period. I think AI has a lot of potential and promise for enhancing and expanding creative expression, but I also think it has a lot of pitfalls and challenges for disrupting and dimin- ishing creative identity. I think it’s important for creative folks to be aware and prepared for both the oppor- tunities and the threats that AI poses, and to engage 50
Impromptu by Reid Hoffman with GPT-4 Page 56 Page 58