Market Opportunity Strengths (S) Weaknesses (W) • Have successfully gained new • Have underutilized our customers via social networks customers and IP SWOT • Developed propriety • Are missing out on potential technology growth from limited capital. Opportunities (O) Threats (T) We took time to assess • Leverage our current capital • Competitors have been our advantages and • Take advantage of our current acquired by bigger companies challenges and partnerships • The customer is fickle and quick concluded the following: to change