CONTENT ACCESSIBILITY AND IMPACT 1. Domestic & General started out over 100 years ago, ensuring cattle and sheep rights. So not long after the Titanic went down there was a need all of a sudden to have protection and insurance on your livestock. (19:03 - 19:26) FOR US REALLY IMPORTANT THAT WE FIGURE OUT HOW TO MAKE CONTENT MORE DIGESTIBLE, MORE SEARCHABLE, MORE PRACTICAL AND, IDEALLY, SHAREABLE. Laura Gitman