Using i„erty Šeal Liberty „eal is an iportant eleent of our overall palette. erived fro the œtatue of Liberty’s patina its presence on our layouts differentiates us fro other yellow brands. ¡sing Liberty „eal correctly is extreely iportant. †s a violator ‰t’s a strong color and a little can go a long way œhort ey essages gain the viewer’s overpowering Liberty ¢ellow. ¬efer to the color attention when highlighted within a wheel on page 2§ for the ideal color balance. teal circle. Note: Teal may break into yellow on print materials only. Do not run lengthy text within a circle. †s a call to action „eacon Within an image Liberty „eal behind an icon natural never contrived can be used as a sign eleent appearance of teal within an to draw attention to our call iage reinforces our brand. to action in print. We customi‘e your auto insurance’ you Who better to give advice to working mothers than working moth- ers? Mentorship can provide anything from advice to a different could save $586. perspective. Find out more Ask me how As an alumni of „tate University usto“i”ed coverage of Šew ‹orŒ at Albany you can enŽoy as uni‚ue as your business. great €rotection at a great €riceƒ ere’s no business ‚uite liƒe yours. at’s y in partnersip it „regon …estaurant † Lodging ssociation ‡„…Lˆ Liberty Mutual nsurance orƒs ard to understand it and deliver coverage specific to your needs. ‰e bring you Š0‹ years of partnersip it te „…L and an eŒclusive Žroperty uto and Liability ‘afety ’roup Dividend Žrogra“ for ‚ualifying „…L “e“bers.* ‰en you orƒ it us you’re orƒing it te #1 preferred business insurer.** TTo o llearn earn mmoreore,, ttalk alk tto o yyoour ur iindependent ndependent aaggeentnt//brokbrokeerr or or vvisit isit LLiberiberttyMutualGroupyMutualGroup..ccom/usineom/usinesss.s. * Dividend evaluation occurs annually; dividends are not guaranteed. Auto | Home | Life | Renters | Umbrella | Motorcycle | Condo | Watercraft ** Based on 2019 survey of business insurance buyers on preference of national carriers sold via independent agents. *Average annual savings based on countrywide survey of new customers from 00 to 00 wo re€orted teir €rior insurers’ €remiums wen tey switced to Liberty Mutual’s grou€ auto and ome €rogramƒ „avings do not a€€ly in MAƒ Coverage €rovided and …†R‡00ˆ CW 0‰0 ©2020 Liberty Mutual nsurance. nsurance underritten by Liberty Mutual nsurance o. Boston M or its affiliates or subsidiaries. Liberty Mutual brand guidelines GRM U.S. section—September 2020 (Version 2.3) Confidential—Internal use only—Content not for reproduction 2 ”
Liberty Mutual Brand Book Page 23 Page 25