5 4 LIVE NATION BRAND GUIDE 90° REGISTRATION MARK Re gistration mark must always be a part of primary logo. See rules on page 11 THE BORDER The border is part of the Live Nation logo. It must ALWAYS be at a 90° angle. WORD MARK Gotham Ultra font HORIZONTAL: FAN MAN HORIZONTAL: NO FAN MAN STACKED THE FAN MAN — There are two versions of the horizontal logo: with and without Fan Man. Use whichever version looks app ropriate for the communication. — Us e the stacked version in areas where the horizontal logo would become too small to read — The “Liv e Nation” logo word mark is a custom alphabet graphic based on the Gotham font family. Use the stacked version in areas where the horizontal logo would become too small to read SEE ALTERNATE VERSIONS AND USAGE EXAMPLES ON PAGE 36 & 37 THE LOGO