VIEW OF A STARTUP 1. Domestic & General started out over 100 years ago, ensuring cattle and sheep rights. So not long after the Titanic went down there was a need all of a sudden to have protection and insurance on your livestock. (08:50 - 39:53) A startup is an optimistic conspiracy theory to change the future and you're looking for co-conspirators, kind of like the movie Ocean's Eleven, where you have all the guys that work together to rob the Bellagio safe. You want something like that. Mike Maples