Motorola toolkit Emsignia 17 02.06.2017 4. Breakout Emsignia The break-out Emsignia allows us to be expressive and playful. To make sure we retain our Emsignia trademark, it is important that the following overarching principles are followed: – Preserve the shape of the ‘M’ – Retain a circle containing shape and the ‘M’ – Avoid creating backgrounds that look like third logos have been created. All breakout Emsignias created must be shared with the brand team for approval before using. 5. Physical Emsignia The Physical Emsignia is best used in the real world such as in retail spaces, pop-ups, events or exhibitions. The same principles of legibility and content suitability apply. All Physical Emsignias created must be shared with the brand team for approval before using. 3. Infill Emsignia The Infill Emsignia can be used as a window into the Motorola world. Imagery, illustration and patterns can all be used. Our infills should always be lively, bold and unexpected. They should always reflect the Motorola color palette. The ‘M’ of the Emsignia must remain white, no other color can be used. Always make sure there is sufficient contrast between the chosen infill and the ‘M’. It is important that the ‘M’ isn’t worked into the Emsignia background. It should always sit on top of any pattern used. Avoid using infills that are obviously recognizable as products or brands. Emsignia versions (continued)