Motorola toolkit Pattern 59 02.06.2017 Never create a shape for the Motorola logo to sit in Never use overly complicated patterns within illustration Never use patterns in a random way that has no relevance to the piece of communication Never use shapes around typography to accommodate pattern Never use pattern where the main communications becomes illegible Never use patterns that are stylistically distant from our visual identity direction Never overuse pattern across backgrounds and talent Never use color combinations that appear off brand Never use pattern where it fights with our logos or product Never use strong pattern behind copy Never create new brand elements Never use descriptive illustration that appears as pattern What not to do with patterns