Motorola toolkit Motorola logo 12 02.06.2017 Logo versions Flat color logo The flat color logo can appear in any of the brand colors, except yellow, medium gray or light gray. Consider background colors and the product photography to create enough contrast for legibility and visual harmony. In all of the colors, the Wordmark is always used in white, except for when it’s on a yellow background – in this case the Wordmark can be black. Depending on your communication medium, or creative idea, you can use our logo in three different ways. Outline logo The Outline logo can appear in any of the brand colors. Always choose a color that helps unite the design layout. M ake sure there is sufficient contrast between the background and the ‘M’. Our clear-space rules can be broken when using the outline logo version at large scale. Imagery can interact with the Emsignia and/or wordmark with creative overlapping and see-through effects. Breakout logo The break-out Emsignia allows us to be expressive and playful. To make sure we retain our Emsignia trademark, it is important that the following overarching principles are followed: – Preserve the shape of the ‘M’ – Retain a circle containing shape around the ‘M’ – Avoid creating backgrounds that look like third logos have been created All breakout Emsignias created must be shared with the brand team for approval before using. Exceptions In exceptional cases only, we can use Flat and Outline logo versions where both the Wordmark and Emsignia are white. The Flat white logo can be used in 3D environments. All cases need approval by the brand team prior to use. Outline white logo Flat white logo