Motorola toolkit Motorola logo 10 02.06.2017 How we use our logo formats To maximize impact on communications you can choose between a small-scale, large-scale or stacked logo. Small-scale logo Our small-scale logo uses Flat color only to make sure we have maximum legibility. Our small scale logo can be positioned either horizontally or vertically. Large-scale logo Our large-scale logo features the Outline Emsignia only and can be positioned either horizontally or vertically. When to scale We change from the small scale to large scale logo format when the logo exceeds half of the width or height of the communication. Stacked logo The Stacked logo is used predominantly for digital and on screen landscape and squared formats (for example: TVC, animated banner end frames, social media profile pictures, etc...) Small-scale logo Large-scale logo Stacked logo