Nasdaq Brand Book

Visual Identity Guidelines 2020

Building Our Brand The Nasdaq brand is one of our most important assets. It embodies who we are and what we value. Taken together, all the elements of our visual identity create a distinct and powerful presence. In this document, you will find basic tools and information that will enable you to present the Nasdaq visual identity clearly and consistently across all applications and media.

Table of Contents Color Primary Color Palette 5 Nasdaq Logo Nasdaq Primary Logo 7 Clear Space 8 Minimum Size 9 List of Logos 10 Primary Logos: Do’s & Dont’s 11 Secondary Logos: Do’s & Dont’s 12 Improper Signature Use 13 Using the “N” by Itself 14

Color

Primary The primary color palette is composed of colors Using the colors consistently in all used in the Performance Signature, as well as communications will strengthen brand the background on which it is staged. recognition and distinguish our products Color The colors of our primary palette have been and services in the marketplace. These Palette selected for their ability to convey our distinct colors may not be substituted. attributes—powerful, driven and skillful. Nasdaq Blue PMS 313 C C100 M0 Y11 K2 R0 G146 B188 #0092BC Black PMS Cool Gray 11 PMS Cool Gray 10 PMS Cool Gray 9 PMS Cool Gray 8 C0 M0 Y0 K100 C0 M0 Y0 K90 C0 M0 Y0 K80 C0 M0 Y0 K70 C0 M0 Y0 K60 R0 G0 B0 R66 G66 B66 R89 G89 B89 R110 G110 B110 R121 G121 B121 #000000 #424242 #595959 #6E6E6E #818181 PMS Cool Gray 7 PMS Cool Gray 6 PMS Cool Gray 4 PMS Cool Gray 2 PMS Cool Gray 1 C0 M0 Y0 K50 C0 M0 Y0 K40 C0 M0 Y0 K30 C0 M0 Y0 K20 C0 M0 Y0 K10 R148 G148 B148 R168 G168 B168 R188 G188 B188 R209 G209 B209 R230 G230 B230 #949494 #A8A8A8 #BCBCBC #D1D1D1 #E6E6E6 5

Nasdaq Logo

Nasdaq The “N” The Nasdaq “N” Is based on the idea of The Nasdaq Wordmark Only use approved artwork a performance ribbon; a symbol of triumph and To complement the dynamism of the “N”, our name The Nasdaq Logo should never be redrawn, recolored Primary innovation simplified to reflect not only the ethose is presented in a simple, modern typeface that exudes or recreated in any way. The wordmark and “N” of those who have made Nasdaq the company it is confidence, strength and humanity. share a fixed proportional relationship. Never scale today, but also the power, drive & skill of our people or reconfigure the individual elements. Only use Logo who will make tomorrow great. approved electronic artwork. The “N” Wordmark Nasdaq Logo 7

Clear Minimum clear space ensures optimum staging and visual impact of the Nasdaq Logo. It is equal to 1/2 N (N being the height of the “N” Space in the Nasdaq symbol) around all sides of the wordmark. No other element (type, texture, pattern, etc.) is to appear within the clear space. 1/2 N 1/2 N Height N 1/2 N 1/2 N 8

Minimum Minimum size refers to the smallest dimension The default usage should be the regular-sized at which the Nasdaq Logo may be presented. signature. For applications where the signature The Nasdaq Logo is supplied in regular and needed would be smaller than the regular Size small sizes. minimum size (110 px), the Nasdaq Logo designated small should be used. Regular Size Small Size Use Regular size if logo is 110 px W or Use Small Size if logo is smaller than larger and less than or equal to 200 px W. 110 px W Use for Embroidery, engraving, etc. Maximum Maximum 80 px | 1.1 in 200 px | 2.0687 in Minimum Minimum 72 px | 1 in 110 px | 1.5278 in 9

List of There are 5 different Nasdaq Logos. Below is a list of their names and appearances. The following pages describe how and when they Logos should be utilized. Primary Logos Secondary Logos Primary 1 Secondary 1 313+BK 313 Primary 2 Secondary 2 313+W BK Secondary 3 W 10

Primary Logos: Do’s & Dont’s Primary 1 Primary 2 313+BK 313+W Only use on 7% gray or less. If using on gray background, gray must be 90% tint or more. Do not use on PMS 313 or any tint of PMS 313. Do not use on PMS 313 or any tint of PMS 313. Do not use on Black or gray higher than a 7% tint. Do not use on any tint of Black below 90% Do not use on secondary colors or any sort of pattern. Do not use on secondary colors or any sort of pattern. 11

Secondary Use the Secondary Logos only when Logos: Do’s you cannot use Primary 1 or Primary 2. & Don’ts Secondary 1 Secondary 2 Secondary 3 313 BK W Use on pure white background or 5-7% grey background. Use on pure white or near white background. Use on pure black, grey, or color background. May be used over a photo but contrast must be high for legibility and to promote the strong, bold brand image. It is acceptable to use the white logo Do not use any of on secondary colors that are being used the secondary logos as accent colors. when contrast is not high enough. 12

Improper The examples on this page demonstrate some common mistakes made when applying and Signature reproducing the performance signature. The mistakes can be applied to any of the logo Use variations (Primary and Secondary). Do not change the color of the Do not crop the Performance Do not alter the position of elements Performance Signature Signature of the performance signature Do not skew or stretch the Do not add effects to the Do not present the wordmark performance signature performance signature without the symbol Nasdaq Performance Do not replace the wordmark with Do not place performance Do not add messages or elements to a different typeface signature on complex patterns, the performance signature images or backgrounds 13

Using In rare instances, the N may be used by itself on large or small scale. the “N” by Prior to using it as a standalone, approval must be given by the Head of Brand & Creative. itself Upon approval, the creative team will give you the proper file to use. *DO NOT USE “N” BY ITSELF WITHOUT APPROVAL. Large Scale: Anything Larger Regular Size Small Size Than Maximum Regular Size If using for print or digital not on If using for print or digital not on If using for a print or digital a large scale, follow customary sizing. a large scale, follow customary sizing. background, please request not only approval but also the artwork file as spacing within “N” will vary. Maximum Maximum 27 px | 0.3771 in 49.61 px | 0.689 in Minimum Minimum 24.4 px | 0.3399 in 36.8 px | 0.511 in 14

©2019 Nasdaq, Inc. rev102220