FAVOURITE TOP INSTAGRAM CONTENT WHAT WE’RE WATCHING WHAT WE’RE TALKING ABOUT BRANDS AFFINITY SCORE 8,436 GENERAL INTEREST Environment 499 ENTERTAINMENT Books More widely, including our 452 ANIMALS & PETS Photo & Video web audience, the National Sports Geographic following are 371 PEOPLE & BLOGS big fans of travel and 43M IMPRESSIONS 33M IMPRESSIONS Family & Parenting 3M INTERACTIONS 1.1M INTERACTIONS 301 NEWS & POLITICS adventure brands. 273 SCIENCE & TECH Animals & Pets Music They are an affluent 212 SPORTS audience who engage with 187 TRAVEL Politics premium brands and makes 141 FILM & MOVIES Business high-end purchases. 32M IMPRESSIONS 28M IMPRESSIONS They have a strong interest 1.5M INTERACTIONS 917K INTERACTIONS 106 MUSIC & DANCE Movies in entertainment, politics, and science, using social to WORLDLY DIGITAL AUDIENCE talk about the environment and books. +12%* 27% 27% 28% Racking up hundreds of MORE LIKELY TO HAVE PLAN TO PLAN TO PLAN TO millions of views on NG A HIGHYEARLY PURCHASE PURCHASE PURCHASE HOUSEHOLD INCOME A CAR JEWELRY A WATCH YouTube and Facebook videos, our audience is ENGAGEDDIGITAL AUDIENCE highly engaged, having higher engagement rates +93% +47% +10% than the average person on Facebook. MORE PAGE POST LIKES MORE AD CLICKS HIGHER ENGAGEMENT RATE THAN AVERAGE THAN AVERAGE THANTHEAVERAGE FACEBOOK USERS FACEBOOK USERS YOUTUBE CHANNEL Sources: Favourite Brands: Instagram Demographic Analysis National geographic Hero account; Spend/Income: GWI Global (National Geographic Digital Audience); What we’re watching: BrandwatchDemographic Interest Affinities since Jan 2021 (National Geographic Brand); What we’re talking about: Tubular March 2022 Top 500 exports (National Geographic Hero Account); Empowered Audience: Facebook Audience insights: National Geographic UK, Tubular National Geographic Hero Account(accurate July 2021) ; *more than the average UK adult