NBx Usage Guidelines page 33 logo / new balance to the X power slug usage / NB x Logo using two color treatments in housing brand usage > The x is italicized and written as subscript following the B. > The trade mark is the same distance away from the NB as the x. > There is an optional rule surrounding the logo that is recommended as part of the logo. NBx™ may be used with or without the housing. The NB brand logo must always accompany the NBx™ logo. The NB in the NBx™ logo must remain black. The ‘x’ in the NBx™ logo must remain red along with the housing. NBx™ is the correct text usage, with the use of capitalized “NB” and a lower-case “x.” Mandatory Tagline: Everything we know about running. Raised to the X power. Secondary Tagline: NBx™ = performance x