page 32 > Always use the Flying NB with the word ZIP. > ZIP should never be used as a stand-alone element. > The typeface can not be re-created by typing the word ZIP. > The spacing between all three elements on the logo (NB, ZIP and icon) can not be altered. > When using the NB ZIP logo in an oval, the background can not dominate the logo. > Color should be solid fills for the logo elements. The NB ZIP logo must be used consistently. When using NB ZIP in paragraph text it should be typed in “all caps” and italicized. The first use of NB ZIP in paragraph text should include the “TM”. NBZip Guidelines ENERGY IN ENERGY OUT Stacked Treatment preferred usage Tagline Treatment preferred usage Horizontal Treatment also accepted usage Capsule Treatment also accepted usage Solitary mark least prefered logo / zip